Ricola Ad Campaign
Assignment:
The objective of the this assignment was to create a brand new ad campaign for a brand that only sells one type of product. The project was to have print, digital and OOH ad placements.
Solution:
I decided to go with Ricola for this project as I am a frequent user of their product. I advertisments were put on a point of purchase display, print (magazine / poster) and Instagram. The advertisments tells a message that this product is fully natural and will help you.
